Keeping Up with the Joneses Lifestyle inflation can be the enemy of wealth building. What could happen if you invested instead of buying more stuff? Related Content Bridging the Confidence Gap In the world of finance, the effects of the "confidence gap" can be especially apparent. The Economic Journey of Your Morning Coffee Few contemplate the complex journey that brought their coffee from farm to kitchen table. To Buy or Not to Buy The decision whether to buy or rent a home may have long-term implications.